Competition

The demand for sweets and tasty treats have risen throughout the years, and many shops have opened and adjusted for consumer taste. Shops offer a wide variety of cupcakes, ice cream, cookies, pies, and pudding. The main competitors:

Sprinkles: Sprinkles located in Corona Del Mar offers cupcakes, ice cream and cookies.  For their ice cream line they offer sundaes, shakes, floats, malts, ice cream sandwiches, and a variety of cones. They have many flavors of cookies (chocolate chip, snickerdoodle, salted oatmeal cornflake, fudge brownie, etc) which can also be used to make ice cream sandwiches. Sprinkles offers an online ordering before pickup or a delivery service for their cupcakes. They have many different flavors offered daily or on certain days of the week with a large array of decorations to be used. Large orders can be customized with certain logos and engravings for corporate events, weddings, birthdays, etc.

SusieCakes: SusieCakes located more towards Costa Mesa offers cakes, cupcakes, cookies, bars, pies, and pudding. The cakes are pre made layer cakes (red velvet, carrot, marble, etc) or they can be customized. Normal sized and miniature cupcakes are available with many different flavors. They have different kinds of cookies (frosted sugar, oatmeal raisin, chocolate chip) and cookie sandwiches, buttercream sandwiched between two cookies. SusieCakes has two different pies, key lime and strawberry rhubarb, and offers a hand-stirred pudding that comes in vanilla or banana and vanilla wafer flavors.

Casey’s Cupcakes: Casey’s Cupcakes located at Fashion Island offers cupcakes and a cupcake-infused ice cream. The cupcake-infused ice cream is a new creation. A light, fluffy and silky texture is created after the infusion of the cupcake. The ice cream is available in half pints with several flavors. Cupcakes can be ordered online for pick-up or delivery. Large orders can be customized for weddings, special occasions, parties, events, etc.

Advantage: 
Competition in this industry is intense because of the few shops within our area. Each shop has its own uniqueness, offering a variety of sweets other than cupcakes, and providing different services. We set ourselves apart from the competition by allowing the customer to customize and design their cupcakes by choosing from an array of cake mix, frostings, and toppings. We do not produce any other product line; instead our main focus is on the quality of our cupcakes, and the service quality our employees bring to the customer. We strive ourselves in creating the best customer service experience possible.